Kevin

Kevin is a valued client and one of the sharpest advertising minds I know...if it's "out of the box" and successful, it was probably Kevin's idea. If you need ideas, contact Kevin@KGGroupMarketing.com (you won't be sorry).

As I mentioned earlier, Kevin and I were diagnosed very close in time and our numbers were almost identical. When I called Kevin to catch up with his progress, he impressed me with the research he had already completed and surprised me with his resolute decision.

Kevin had opted for a surgical approach to his prostate cancer. "Why surgery?" I asked, because that was way, way, way down on my intitial list. Kevin's rational was reasoned, logical, and eye opening for me. Suddenly, considering surgery was elevated in my decision matrix by virtue of our conversation.

We spent the next several minutes discussing our mutual journeys, the people we've met, and our desire to further the cause of making men aware of need for early and regular check-ups.

Our conversation concluded with a pledge to stay in touch through the process and to stay strong in both our personal faith and our faith in the future (not sure you can separate those now that I look at them). I really like Kevin but even when I hung up I was still not sure I could fully understand his eager embrace of surgery.

Then I made a lunch date with Ken, my dentist-lawyer friend who has had a completely different experience with prostate cancer.